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EPISODE 49 – From Cooking In Her Kitchen to Becoming One of the Top Organic Baby Food Brands In The World with mama & CEO Jennifer Carlson

Last updated on November 11, 2020

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I had a vision that every mother and baby needed this food and I felt a responsability.

Jennifer Carlson, CEO of Baby Gourmet Inc.

LISTEN TO THIS EPISODE!

Apple Podcasts ( leave a review HERE) / Spotify / Soundcloud / Stitcher

What You’ll Learn In This Episode:

0-5:15 Intro

5:30 Jennifer’s Garden

6:10 How her mother inspired her growing up

8:00 Nurturing an entrepreneurial & creative child

10:20 Dad, what should I do? Finding what she was meant to do

10:50 Her thoughts about working in a job that only pays the bills

13:00 Tears of Joy

13:50 What happens when she starts feeding her daughter baby food

15:35 Learning all about organic baby food & baby puree made from scratch

16:10 Eating baby food & family meals

17:40 Experimenting while making baby food & new baby recipes & tips for meat purees for babies

19:50 Moms that buy baby purees at the store

21:20 How mom groups asked her to make them baby purees.

23:15 Opening her first booth at the farmer’s market & the long hours of prep

25:00 Hiring her mother’s friends to help make the baby purees 

26:15 Who took care of her babies while she was building her business.

27:25 What kept her energized during the early years of motherhood & starting a business.

28:10 Choosing to expand her local business to mass-market.

29:25 Why she decided on baby purees in pouches instead of jars

30:25 Her risky decision to close her store at the farmer’s market & advice for other entrepreneurs

33:30 Finding the right investors to invest in a mom in business

36:30 How she is maintaining high quality organic ingredients in all of their products.

38:50 Where Baby Gourmet products are manufactured

39:20 Keeping a lean team at their Baby Gourmet head office in Calgary, Alberta

41:00 What keeps you inspired and innovating new products?

43:00 Her cookbook ‘Growing Up Gourmet’ & how to make a meal and also make it baby friendly.

44:00 How you can make baby purees tasty & manageable at home

45:15 Her teenager’s food habits

46:00 How she balanced her family time and growing her business.

47:00 The importance of talking to your kids early on about being a working mom.

47:25 Self Care as a working mom

48:20 Being a good enough mother & eating cereal for supper

49:15 How she is giving back to mothers, babies and infants with ‘Heart of Baby Gourmet’

50:55 A few Freshly Squeezed Questions to get to know Jennifer Carlson

52:00 How you can connect with Jennifer or Baby Gourmet 

52:20 My last question ‘keeping motherhood inspired’ what keeps her energized and inspired on her mom journey?

Connect With Our Guest:

Ressources Mentioned In This Episode:

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It’s important to share your thoughts and ideas directly in the comments. We all need each other to thrive as mothers and parents in this lifelong journey. Share your love, frustrations, favorite takeaways and stories in a respectful way.

Christiane xxx

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